Brand Core
Why we are worth remembering
POSITIONING
From a Night Out to a Cultural IP
We lift the show from a one-time purchase into a cultural-tourism live IP that can be operated and shared for the long run.
🎬
Original Resident IP
A show created to stay and to grow.
👶
Family Friendly
Welcoming to every generation of traveler.
🏜
Desert Namecard
A signature of desert cultural tourism.
🎉
Crescent & Noora
Our mascots guide every guest through the night.